A Visitor’s Guide to Emerson Tower: History, Architecture, and Views
The Emerson Tower, often referred to as The Bromo Seltzer Tower, is one of the most distinctive and recognizable landmarks in Baltimore, Maryland. Located in the city’s downtown area, this towering structure was originally built in 1911 by Captain Isaac Emerson, the inventor of the popular antacid remedy Bromo-Seltzer. The tower stands at 289 feet tall and is known for its iconic blue clock face and unique Romanesque Revival architecture. Once the tallest building in Baltimore, Emerson Tower remains a symbol of the city’s early 20th-century industrial growth and innovation.
Today, the tower is home to artist studios and galleries, offering visitors a chance to explore its history and enjoy stunning panoramic views of the city from the top. Its intriguing history, architectural significance, and vibrant arts community make it a must-visit destination for anyone exploring Baltimore.
A Piece of Baltimore’s Industrial History
The Bromo Seltzer Tower was commissioned by Captain Isaac Emerson, who made his fortune from the creation of Bromo-Seltzer, a medicinal remedy for headaches, indigestion, and hangovers. At the height of its popularity, Bromo-Seltzer was one of the most widely used remedies in the United States, and the tower was constructed as the headquarters for the Emerson Drug Company.
Designed by Joseph Evans Sperry, the tower’s architecture was inspired by the Palazzo Vecchio in Florence, Italy. The building originally had a giant Bromo-Seltzer bottle at its top, which stood 51 feet tall and was illuminated at night. Though the bottle was removed in 1936, the tower remains an iconic part of Baltimore’s skyline.
What to See and Do at Emerson Tower
- The Clock Room:
- One of the most fascinating features of the Emerson Tower is its clock room, which houses the tower’s famous four-faced clock. Each face of the clock is 24 feet in diameter, making it larger than the clock faces of Big Ben in London. The clock is still operational and is maintained by a team of dedicated volunteers who keep it in working order.
- Guided Tours:
- Visitors can take guided tours of the clock room, where they’ll learn about the history of the tower, the construction of the clock, and how it continues to be maintained. The tour provides a behind-the-scenes look at the mechanics of the clock and offers a unique glimpse into one of Baltimore’s most iconic landmarks.
- Artist Studios and Galleries:
- Since its restoration in 2007, Emerson Tower has been transformed into an arts hub. The building is home to the Bromo Seltzer Arts Tower, which provides studio space for local artists, photographers, writers, and other creatives. Visitors can explore the galleries and studios on open studio days, which take place on select Saturdays throughout the year.
- Meet the Artists:
- Open studio days give visitors the chance to meet the artists, see their work in progress, and purchase original pieces of art. The diverse range of artists working in the tower includes painters, sculptors, jewelry makers, and more.
- Panoramic Views from the Tower:
- One of the highlights of visiting Emerson Tower is the chance to take in breathtaking panoramic views of Baltimore from the top of the tower. After climbing the stairs to the observation area, visitors are rewarded with stunning views of the city’s downtown, the Inner Harbor, and the surrounding neighborhoods.
- A Glimpse of History:
- As you take in the views, it’s easy to imagine what Baltimore looked like when the tower was first built, during the city’s industrial boom. The tower’s vantage point offers a unique perspective on the city’s transformation over the last century.
- The Emerson Drug Company’s Legacy:
- Inside the tower, there are exhibits and displays that tell the story of Captain Isaac Emerson and the rise of the Emerson Drug Company. These exhibits include historical photographs, advertising memorabilia, and information about how Bromo-Seltzer became one of the most popular remedies in the early 20th century.
- Bromo-Seltzer Memorabilia:
- Visitors can view original Bromo-Seltzer bottles, advertisements, and other marketing materials that helped make the product a household name. The collection offers a glimpse into the marketing strategies of the time and showcases the product’s enduring legacy.
- The Bromo Seltzer Bottle:
- Although the original Bromo-Seltzer bottle no longer tops the tower, visitors can see photographs and replicas of this once-iconic feature. The giant bottle was made of wood and metal and featured lights that illuminated the “Bromo-Seltzer” lettering, making it a visible landmark for miles around.
Special Events and Programs
- Bromo Arts District Events:
- Emerson Tower is located in the heart of the Bromo Arts District, a vibrant cultural hub in downtown Baltimore. The district is home to theaters, galleries, and performance spaces, and the tower often participates in district-wide events such as gallery crawls, art festivals, and open studio tours.
- Seasonal Exhibitions:
- The artists working in the tower frequently host seasonal exhibitions of their work, showcasing everything from painting and photography to sculpture and jewelry. These exhibitions are a great way to see new art and support local Baltimore artists.
- Holiday Events:
- During the holiday season, Emerson Tower often hosts special events and open houses, including holiday-themed art shows and shopping events where visitors can purchase unique, handmade gifts from local artists.
Architectural Significance
- Romanesque Revival Style:
- The Bromo Seltzer Tower was designed in the Romanesque Revival style, characterized by its bold, rounded arches, heavy stonework, and fortress-like appearance. The tower’s design was inspired by the Palazzo Vecchio, a medieval town hall in Florence, Italy. Its architectural style sets it apart from other buildings in Baltimore and gives it a timeless, historical feel.
- Clock Tower Design:
- The tower’s clock faces are one of its most notable architectural features. Each clock face is surrounded by large Roman numerals, and the clock mechanism is still powered by its original winding system, which has been carefully maintained over the years.
Dining and Shopping Near Emerson Tower
- Dining Options:
- Emerson Tower is located in the heart of Baltimore’s downtown, near a variety of restaurants and cafés. Whether you’re looking for a quick bite to eat or a more upscale dining experience, there are plenty of options nearby.
- Popular Nearby Restaurants:
- Some popular dining options within walking distance of the tower include Forno Baltimore, known for its wood-fired pizza and Italian dishes, and The Red Boat, which serves up fresh Vietnamese-inspired street food.
- Shopping and Souvenirs:
- Visitors to Emerson Tower can also explore the nearby Lexington Market, one of the oldest markets in the U.S., which offers a wide selection of local food, crafts, and souvenirs. The market is a great place to sample some of Baltimore’s famous cuisine, including crab cakes and other seafood specialties.
How to Get There
Emerson Tower is located in the Bromo Arts District in downtown Baltimore and is easily accessible by car, public transportation, and on foot.
- Address: 21 S Eutaw St, Baltimore, MD 21201
- Public Transport: The tower is accessible via the Baltimore Light Rail (Camden Station) and MTA bus routes. The Charm City Circulator also has stops nearby.
- Parking: Paid parking is available in nearby garages and metered street parking around the tower.
Visiting Hours and Admission
Emerson Tower is open to the public on select days, primarily during open studio events and guided tours.
- Hours: Open to the public on select Saturdays for open studio tours from 11 a.m. to 4 p.m..
- Admission Fees: Admission is free, though donations are welcome to support the maintenance of the tower.
- Official Website: Bromo Seltzer Arts Tower
Best Time to Visit
Emerson Tower can be visited year-round, but here are some tips for planning your visit:
- Open Studio Days: Visit on select Saturdays to explore the artists’ studios and galleries while enjoying the tower’s history and architecture.
- Seasonal Events: The holiday season is a great time to visit, as the tower often hosts special events and holiday-themed exhibitions.
A Must-Visit for Art Lovers and History Buffs
The Emerson Tower is not only a symbol of Baltimore’s industrial past but also a thriving arts hub in the heart of the city. Whether you’re climbing to the top for panoramic views, exploring the artist studios, or learning about the history of Bromo-Seltzer, the tower offers a unique and enriching experience. With its blend of historical significance, architectural beauty, and creative energy, Emerson Tower is a must-visit destination for anyone exploring Baltimore’s downtown.
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